Global Branding and Country of Origin: Creativity and Passionсборник
Статьи, опубликованные в сборнике
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2016
MODELING LINKS BETWEEN THE DECISION-MAKING PROCESS AND LUXURY BRAND ATTACHMENT: AN INTERNATIONAL COMPARISON. / В книге: Global Branding and Country of Origin: Creativity and Passion
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Godey B.,
Pederzoli D.,
Aiello G.,
Donvito R.,
Chan P.,
Tsuchiya J.,
Skorobogatykh I.A.,
Weitz B.,
Oh H.,
Singhg R.
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в сборнике Global Branding and Country of Origin: Creativity and Passion, с. 5-22