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Conference theme High impact weather and hydrological hazards: from observation to impact mitigation. The considerable socio-economic costs of severe weather (such as intense precipitation, extreme temperatures and strong winds) and its impacts (including flooding, droughts, destruction of infrastructure, or forest fires) across Europe each year are increasingly apparent. The benefits of effective forecasting and warning are clear and quantifiable: lives are saved, communities are protected, and governments and businesses can take action to manage and mitigate risks. The ECAM theme for 2015 explores the end-to-end process of modern weather and flood risk forecasting. We will discuss optimising use of observations and NWP, through to the changing way meteorological information is presented to, and used by, forecasters, decision-makers and other end-users. The emerging concept of 'Big Data' and its application to operational meteorology will also be examined.