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In this paper, we discuss one approach for development and deployment of web sites (web pages) devoted to the description of objects (events) with a precisely delineated geographic scope. This article describes the usage of contextaware programming models for web development. In our paper, we propose mechanisms to create mobile web applications which content links to some predefined geographic area. The accuracy of such a binding allows us to distinguish individual areas within the same indoor space. Target areas for such development are applications for Smart Cities and retail