ИСТИНА

The article presents a technique for studying the perception of images of animated characters, based on the application of psychophysiological methods of data recording in combination with classical sociological methods. The theoretical substantiation of the application of EEG, GSR, PPG, as well as oculography methods in testing affective stimuli, is discussed. The applications of the technique at various stages of creating animated characters are presented. The main advantages of the technique are as follows: the ability to work with a broad variety of target audiences, including children from the age of three, and the implementation of recording data directly while viewing a stimulus material.