ИСТИНА

FINDING THE PERFECT RENDEZVOUS The new reality of literature offers new genres. Synthesis of the arts, such as poetry, music, cinema, visual arts offers the genre of the clip. The history of the clip is about 50 years. But during this time there were many kinds and sub-genres of clips: advertising clips, anime clips, music clips, dance clips, teasers, trailers, openings and many other varieties. Classification of clips has not yet been determined, but it is possible to outline common features: brevity and brightness of information delivery, synthesis of arts. The basic idea of a clip in a short time should make a very great impression on the viewer and the listener. The impact is at all levels of perception, so the clip text is a multi-layered hybrid text. In this article clips with lyrical content are analyzed, in them poetic text is of great importance, music and video levels are developed in synthesis with words. 1. The problem of meeting, or rather a love meeting, has always been relevant. For its name came up with many words, one of which is a French word borrowed for many languages rendezvous. In the French language itself, it has a neutral meaning, such as a meeting with a lawyer. The further from the French language, the more the word designates the concept of dating, most often a love meeting with all attributes. 2. We identified several significant signs of such a meeting: high expectations and at the same time fear of failure provoke adrenaline secretion; adrenaline is expressed by fast dances, duels, frantic racing on the car; bright colors of opposite spectra, beautiful types of interior and exterior; classical words. In the short film by Claude Lelouch "С'est un rendez-vous " (1968) has everything except words. In the video of Chris Kelmi "Night Rendezvous" (1989), there are also typical words. 3. Modern clips offer more solutions and expressive means. Two clips on the theme of "rendezvous" (2013) Ukrainian singer V.Vakarchuk and Belgian Stromay show the story video and audio before the beginning of close relations and after. In the video of Vakarchuk (group Ocean Eliza) the beginning of relations is decided in the spirit of "Bondiana": there are gangsters, a casino, a fatal beauty, a duel, deadly love. In the video Stromay shows the clarification of relationships that are close to the break: household trivia, mutual misunderstanding, reproaches, and all this is expressed on behalf of the woman. The verses are accompanied by music, the rhythm is shown in the dance, the story is given in a short video, the gender is expressed in color (blue / green versus red / pink), special effects are signs of an extraordinary situation. All this is in the videoclip. We can say that the search for the ideal rendezvous continues, but the meeting and synthesis of all the fine arts took place. Key words: the synthesis of contemporary arts, clip genres, the "rendezvous" problem, the compression text