ИСТИНА

Over the last five years, real-life escape rooms have become popular tourist attractions in many European cities. Growing competition stimulates the escape room providers to search for new experience design strategies. One of the new strategies assumes active use of new technologies, including special effects and virtual reality technologies. Our study aims to assess the impact of new technologies on escape room visitors’ experience based on a netnograpic survey of visitors’ reviews. The results show that technologically sophisticated escape rooms create a more authentic tourist experience. At the same time, technical failures and bugs can reduce visitors’ satisfaction.