ИСТИНА

The current stage of the multimedia technology development is marked by the transition of the standard media to the electronic space. The constellation process of different scientific phenomena is usually called convergence. However, this term is commonly used not only in journalism but also in other sciences. This concept reflects neurophysiological processes in the brain and represents a comprehensive, synthetic and syncretic phenomenon. However, the general characteristics of different individuals have common features in perception of educational information that allow to individualize the educational process.