ИСТИНА

The overall decoding of the daily Internet information mainstream by human may be affected by such a factor – and first of all – as cognitive background of the linguistically and non-linguistically structured phenomenon. Other ways of the communication codes help redress the cognitive, neuro- and physiological balance. This paper considers preliminary results of two pilot experiments: a) cognitive aspects of human monocode and polycode perception of the semantic focus (rheme); and b) neurophysiological aspects of the same task. The background information about the two experiments presented by means of questionnaire testing and polygraph analysis provides an opportunity to use these analytic methods for further research approaches to solving the task, which is related to the influence of the monocode and polycode stimuli on the cognitive theme-rheme information on the neurophysiological behavior of the perceivers.