ИСТИНА

The article reflects a brief history of appearance of feminitives in Russian – from nominations in old Russian language to designations of female persons for professional (social) activities in modern Russian speech. Grammatical processes are presented in close connection with the social processes that are typical for Russian society in 2020. The author notes the significant role of social networks, which have become a vehicle for a new understanding of a role of women in modern society and at the same time a wide field of its social implementation. The main models of creating feminitives at different stages of language development are presented. It is noted that in the old Russian, the creation of unpaired nominations for women's professions was due to the need of designating such social activities that could be carried out only by women. The social nature of modern feminitives is shown in contrast to the old Russian ones, which performed the proper nominative function.