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It is important to be successful in our modern world. Success is a part of our lives and therefore people have developed various ways of reaching it. A lot of trainers, life coachers try to make people to believe in themselves, some of them succeed in it by the usage of NLP. Active discussion is conducted around the question: whether Neuro-Linguistic Programming is a working strategy or a myth? There are some examples, presented in this article, particularly advertising techniques, which demonstrate the successful usage of NLP.