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Currently, communication environment, both national and global, is characterized as increasingly multimodal. Linguistics maintains its core status. To reveal the particularities of modern language landscape evolvement in professional discourses in terms of pragmatics is the prime aim of the ELT. Using maps, images, scientific illustrations, works of art and literature, each of which is a symbolic text encoding national ideas about the world and the country’s place in it in the ELT textbooks is one of the ways to provide understanding of professional discourses worldwide.