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Latest developments in media system that brought to life new media enterprises and reshaped old brands encourage scholars all over the world to reinvent their research methodic. New media studies are represented now by a number of research workgroups and academic communities around US and in Europe. Their innovative approaches and results of actual research practices are easily accessed on the web as well as the object of their current studies. This report invites you to examine the example of new media studies developed at the Moscow State University.