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The specifics of brand building for men in a fashion luxury industryдоклад на конференции
- Автор: Очковская М.С.
- Международная Конференция : Changes in social and business environment
- Даты проведения конференции: 2013
- Дата доклада: 7 ноября 2013
- Тип доклада: Пленарный
- Докладчик: Очковская М.С.
- Место проведения: Panevezys Institute, Lithuania, Lithuania
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Аннотация доклада:
The report presented the peculiarities of luxury brands consumption among Russian men, specifically in Moscow. The author analysed the current trends in consumption, determined the specific of luxury brands in fashion industry and showed the portrait of an average luxury brands male consumer in Moscow. The brands preferences and motives for its buying were introduced in the presentation and some recommendations for the brands promotion were given in the end of the report.
- Добавил в систему: Очковская Марина Станиславовна