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The PubMed database contains about 280 thousand publications on keywords such as "big data", "data-driven", "artificial intelligence" (AI) and "machine learning" (ML). According to Precedence Research, one of the leading providers of strategic marketing research, by 2030, AI in the healthcare market size will be almost seven times higher than now and, in total,will reach almost 188 billion dollars. These facts confirm the promise of data-driven methodology in medicine and pharmacy, not only in science but also in business, and open up many opportunities, such as the use of big data in the development of new drug circulation distribution models, drug coverage insurance products and their optimisationusing ML.