ИСТИНА

In this pilot work neurophysiological correlates of textual modulation of perception of visual stimuli using English and Russian-language memes and control stimuli were identified using instrumental neuroimaging methods. Memes constitute a very particular cross-cultural phenomenon, which is a combination of textual and illustrative information, and their effect on the functional state of the brain appears to be little studied. By demonstrating the textual and illustrative part of the memes separately and registering the EEG, we discovered how the text modulates the subsequent perception of the drawing by activating the mechanisms of visual attention. Reading the text in the native language caused a greater response of theta activity in the associative sensory areas of the cortex, which is associated with a better understanding of the meaning of the text. At the same time, the perception of illustrations to English-language memes caused a greater response of theta and alpha rhythms in most of the considered areas of the cortex, which reflects the processes of memory, emotional reaction and the involvement of large neuronal resources for the integration and understanding of the whole image of the meme.