ИСТИНА

Social networking sites use became the most popular online activity nowadays. The increasing number of social networking sites and services, as well as their wide availability and great multi-generational involvement, facilitates research on how individuals construct and explore their identities in the virtual world. Dozens of theories attempt to describe and explain virtual identity and its relationship with one’s identity in a real life. At the time when social networking sites were not widely available, the Internet itself offered a way to users with sophisticated technical skills to present and explore one’s virtual identity