ИСТИНА

The report shows the underlying religious models (patterns) to compose a model of persuasive speech. We resourees levels of invention and reasoning, location and structure of the text, word filling and decoration as well as utterance (execution) in the modern Russian rhetoric. Intonational structures that are unconsciously copying a religious style shown on the material of the recitation of Yuri Levitan and modern rock songs. Patterns remained in the Soviet time with declaratory atheism. These models continue to be out of the official ideology. Religious symbolism can mimic, but remains essentially stable. Patterns resonate in the hearts of the listeners who live in the modern cynical and pragmatic world.