Interpreters and translators as International Strategic Communication professionals - учебный курс | ИСТИНА – Интеллектуальная Система Тематического Исследования НАукометрических данных

Автор: Асатиани Джумбер
Год создания: 2016
Курс на иностранном языке
Описание: Sophisticated interpreters and translators as International Strategic Communication professionals are facing increasingly complex challenges in an interconnected, uncertain and fast-moving world. Students will gain a broad based course that emphasizes an understanding of the larger cultural context in which Global strategic communication occurs. A strategic view that integrates all facets of multicultural communication theory and practice is crucial to mastering these challenges and having a credible voice at the CEOs or any other principals table.!his course prepares professionals to develop new perspectives in the management of stakeholder relationships , reputation management, and corporate identity at a strategic level" and beyond that, to contribute to their organizations corporate strategy. Strategic communication is more than a shadow of corporate strategy. #n organizations ob$ectives must actively shape and protect its reputation, positioning it as the preferred strategic partner among all of its stakeholders. In an increasingly interconnected information society, inbound communication integrates and aligns the influences in the organization into a single function, central to strategic management.
Добавил в систему: Асатиани Джумбер Николаевич

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