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Interpreters and translators as International Strategic Communication professionals учебный курс
- Автор: Asatiani Jumber
- Год создания: 2016
- Организация: МГУ имени М.В. Ломоносова
- Курс на иностранном языке
- Описание: Sophisticated interpreters and translators as International Strategic Communication professionals are facing increasingly complex challenges in an interconnected, uncertain and fast-moving world. Students will gain a broad based course that emphasizes an understanding of the larger cultural context in which Global strategic communication occurs. A strategic view that integrates all facets of multicultural communication theory and practice is crucial to mastering these challenges and having a credible voice at the CEO's or any other principal's table.This course prepares professionals to develop new perspectives in the management of stakeholder relationships , reputation management, and corporate identity at a strategic level and beyond that, to contribute to their organization's corporate strategy. Strategic communication is more than a shadow of corporate strategy. An organization's objectives must actively shape and protect its reputation, positioning it as the preferred strategic partner among all of its stakeholders. In an increasingly interconnected information society, inbound communication integrates and aligns the influences in the organization into a single function, central to strategic management.
- Добавил в систему: Асатиани Джумбер Николаевич