Описание:Sophisticated interpreters and translators
as International Strategic Communication professionals
are facing increasingly complex challenges in an interconnected, uncertain and fast-moving world. Students will gain a broad based course that emphasizes an understanding of the larger cultural context in which
Global strategic communication
occurs.
A strategic
view that integrates all facets of
multicultural communication theory
and practice is crucial to mastering these challenges and having a credible voice at the CEO's or any other principal's table.This course prepares professionals to develop new perspectives in the management of
stakeholder relationships
, reputation management, and corporate identity at a strategic level and beyond that, to contribute to their organization's corporate strategy.
Strategic communication
is more than a shadow of corporate strategy. An organization's objectives must actively shape and protect its reputation, positioning it as the preferred strategic partner among all of its stakeholders.
In an increasingly interconnected information society,
inbound communication integrates
and aligns the influences in the organization into a single function, central to strategic management.