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Global Business Strategyучебный курс
- Автор: Астапов К.Л.
- Год создания: 2021
- Организация: МГУ имени М.В. Ломоносова
- Курс на иностранном языке
- Описание: The course allows students to make strategic decisions based on the concepts, frameworks, and techniques of strategizing. Strategy is considered as the system of finding, formulating and developing a doctrine that will ensure long-term success if followed faithfully. As Academician Vladimir Kvint determines strategy is wisdom with a defined vector to success and with an assessment of resource limitations. Different approaches to strategies are analyzed, including: New Dimensions Strategy, which requires an ability to think beyond an entity’s current agenda in order to recognize and analyze radically innovative paths to success, An improvement strategy, which is based primarily on the systematic analysis of the entity’s subsystems, elements, and functions, as well as their interaction with one another. Combination Strategy, which is useful for business that remains mostly consistent with existing strategy, while at the same time investing in new and revolutionary ideas in the next strategic horizon. Some strategic initiatives include strategy of digital transformation, new business models in post-industrial economy, outsourcing, M&A and alliances to gain new competences. Differences in strategies for corporations and startups are considered. The aim of this module is to introduce students to the main concepts of corporate strategy. Students will explore a variety of methods to analyze corporate strategy, evaluate implementation of strategy to practice, propose some strategic ideas in different time horizons. On completion of this course, students should be able to: - Understand theoretical basis for corporate strategy development by using mission, visions, corporate goals, interests of different stakeholders (shareholders, executives, management, staff and workers, customers, partners, local authorities etc.), - Perform PESTEL-analyses and analyses of trends on global, industry or regional level, - Understand corporate strategy in industrial economy as well as apply BCG-matrix, special features startup projects’ strategy, - Apply OTSW-model by Vladimir Kvint and be able to demonstrate its strong side for long-term strategy under some assumption as development of SWOT model by Igor Ansoff - Describe competition theory by M.Porter, 3C approach by K.Omae, Six Sigma in GE Jack Welch, - Unique resources and competences as basis for competitive advances through parents, know how, learning curve and economies of scale etc. - Apply Porter Fire Forces as well as Strategic Diamond model to corporations and other objects of strategizing in order to determine corporate power, - Apply DuPont Model for analyzing corporate strategy, - Analyze strategic initiatives in different time horizons, - Understand concepts of agile (adaptive) strategy based on evolution economy, kaizen in Japan, as well as strategy of fundamental transformations, - Describe new business model (eco-systems, platforms, strategic partnership and alliances, licensing model, OEM and outsourcing, blue ocean strategy), - Understand strategy of digital transformation for new industries as well as its potential and limitations for traditional industries, - Evaluate strategy implementations through using KPI, road maps, operation monitoring by Canban etc., - Give characteristics of ESG – approach to corporate strategies, - Applying data analytics in strategy.
- Добавил в систему: Астапов Кирилл Леонидович
Преподавание курса
- 1 октября 2021 - 31 марта 2023 Астапов Кирилл Леонидович
- МГУ имени М.В. Ломоносова, Московская школа экономики
- обязательная, вариативной части, лекции, 48 часов
- Автор: Астапов К.Л.