Описание:International marketing in the contemporary era of the unprecedented spread of Internet and social networks is the main subject of this course. The course shows the evolution of marketing, its integration into global managerial practices, transformation of global marketing instruments. The students will actively participate in open discussions of new trends in the world economy and their implications on entrepreneurship and marketing routine.
Global brands upsurge and decline will be examined and explained. Corporate policies serving global strategic goals will be attentively studied with the help of case-studies, exercises, and numerous examples taken from author’s own experience in business and consulting.