Аннотация:The issues of sustainable development began to interest researchers in the second half of the twentieth century. Over time, they began to pay more and more attention to them. The 2030 Agenda for Sustainable Development introduced by the United Nations in 2015 confirmed that sustainable changes require efforts from all people, consumers and companies, politicians, economists, and researchers. In particular, sustainable consumer behavior deserves special attention. How consciously we consume directly affects the entire chain, from the production of goods to its disposal. In this regard, in recent years, a large number of studies have been conducted on the topic of sustainable consumer behavior. However, in 2019, the coronavirus pandemic that swept the whole world changed our lives. The majority of the world's population was forced to stay at home because of lockdowns, which is why digitalization received a great impetus for development. By influencing our daily activities, such as studying and working, it has also significantly changed our consumer habits. Thus, as part of this work, we are studying how the coronavirus pandemic has affected sustainable consumer behavior. In particular, attention is paid to cultural differences.