|
ИСТИНА |
Войти в систему Регистрация |
ИСТИНА ИНХС РАН |
||
Internet and Social Media in PRдипломная работа (Магистр)
- Научный руководитель: Депелян Р.А.
- Автор: Сяо Линьлинь
- Тип: Магистр
- Организация, в которой проходила защита: МГУ имени М.В. Ломоносова
- Год защиты: 2025
- Аннотация: The advent of the internet and social media has fundamentally reshaped the practice of public relations (PR), transitioning it from a one-way, organization-centric model to a dynamic, dialogic, and participatory discipline. This transformation is not merely a technological shift but a philosophical reorientation that redefines how organizations interact with stakeholders, manage crises, and construct narratives in an increasingly fragmented digital ecosystem. Historically anchored in mass media channels such as press releases and broadcast television, traditional PR prioritized message control and unidirectional dissemination, treating publics as passive recipients . However, the rise of interactive platforms like Twitter, Instagram, and TikTok has democratized communication, enabling stakeholders to challenge corporate narratives, co-create content, and demand transparency in real time. This evolution underscores a critical tension: while digital tools empower organizations to engage audiences with unprecedented precision, they also amplify ethical dilemmas such as data privacy violations, algorithmic biases, and the erosion of authenticity through practices like astroturfing . Against this backdrop, this thesis seeks to interrogate how the interplay of technological advancements, theoretical frameworks, and societal expectations has redefined the purpose and practice of PR in the digital age.
- Добавил в систему: Депелян Рузанна Амбарцумовна