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Franchising Model Evolution in the Changing Environmentстатья
- Автор: Solovova Liudmila
- Сборник: Сборник статей VI Международной студенческой научно-практической конференции «Potent policies for a successful normalization of global economic environment»
- Серия: ISBN 978-5-906783-87-5
- Том: 1
- Год издания: 2018
- Место издания: Экономический факультет МГУ имени М. В. Ломоносова, Москва
- Первая страница: 242
- Последняя страница: 247
- Аннотация: Franchising model is very sensitive to the economic and social challenges. Business-format franchising with its strict rules and regulations is now being transformed to quasifranchising, customized business-format franchising and quasifranchising with brand — hybrid franchising models. Even brand which is recognized as a backbone of a franchising model is not transferred from the franchisor to the franchisee in some hybrid franchising models. The report which is based on factor, sector and timeline analysis would be of interest to potential entrepreneurs as well as students specializing on franchising.
- Добавил в систему: Михайлова Людмила Александровна