Аннотация:The paper presents a study of collective memories about precise historic period reflected
respectively in public opinion polls and in mass self-expression texts. Authors prove the
hypothesis about compatibility of two research techniques for the particular case and confirm
that both the opinion polls and the method of multidimensional analysis of mass
consciousness texts are suitable for research of historical consciousness. Therefore authors
consider the method of multidimensional analysis of mass consciousness texts to be applicable
to mass communications studies in social sciences.