Аннотация:In the paper we explore the rationing as a way to implement a variety of incentives for people' ac-tivity. We assume that the population is divided to the six social clusters with different incentives to work. The first social cluster (business oriented people) has standard incentive: getting profit. Other clusters' members (state and military servants, scientists, art workers, priests, etc.) try to lift on the social stairs, getting higher rank. Having a position of a certain rank a person obtains the possibility to consume goods according to fixed norms.