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The methodology of studying viewers’ perception of an animated character using psychophysiological approachesстатья
- Авторы: Galkina N., Naumova A., Sheresheva M.
- Сборник: 2018 Global Marketing Conference at Tokyo
- Год издания: 2018
- Место издания: Tokyo
- Первая страница: 568
- Последняя страница: 570
- Аннотация: The article presents a technique for studying the perception of images of animated characters based on the application of psychophysiological methods of recording data in combination with classical sociological methods. The theoretical justification of the EEG, GSR, PPG and video-oculography methods application in testing affective stimuli is provided. The applications of the technique at various stages of creating animated characters are presented. The main advantages of the technique are noted.
- Добавил в систему: Шерешева Марина Юрьевна