Аннотация:The article analyzes the phenomenon of contemporary culture that is not enough researched to date ― the fantasy, its genesis, essence, role in the process of socialization of the individual in a postmodern society formation. The results obtained allow us to consider fantasy as a special reality, in which the rigid frameworks of everyday life are overcome, the process of creating new meanings is launched, that allows to person think in its own original way, independently and creatively. The images of the fantasy storyline exist in a special symbolic context, that allows to construct reality according to the principle of the game, allows to reader interpret well-known archetypical scenes in his own way. A special role in this process belongs to metaphors, which define analogies between different systems of concepts, which contain the opposition of the ordinary, rational vision of the world to the unusual (magic), which “turns” the world of objects into the world of meanings, appeals to man as a creator. The ambiguity of metaphorical thinking destroys the usual order of the world. The author proves that in the value settings of the magical reality of the fantasy, such qualities as the pragmatism, the egoism, the loneliness are overcome, and a new installation is formed on the true values of a humanity being: freedom, goodliness , creativity, the values ,that unify man with nature, a person with another person’s around, the individual and its self-identity.
DOI: https://doi.org/10.32777/r2018.1.1.4