Аннотация:Everyday life is a sphere of universal human interactions. It is internally contradictory. Everyday life bears in itself both a rational and pragmatic vital dominant, and a special ontology of pre-existence, unfinished being. The interaction of these two aspects gives rise to the main collisions of the reflexive and interpretational activity of a man of everyday life, combining features of the classical and non-classical types of rationality. Everyday life as a basic reality gives rise to man's need for authorship of himself, but he cannot realize this need. A man of everyday life feels the desire for the author's act as the embodiment of Self in the world. This self-perception is interfaced in it with an attitude toward possession, understood as a “deferred right to authorship”. Fixed in symbolic form, the “deferred right to authorship” is expressed in rituals of concealing one's “true Self”. A man of everyday life does not follow the dangerous path of searching for an infinite incarnation or endless creativity. He does not want to be the master of his life, to follow the way of possessing himself. He chooses the third path, the path of “laziness”, immersion in pre-existance, the way of possessing “by proxy”. Both the rituals of concealing Self and the recognition of the uniqueness and creative possibilities of Self are determined by mythological component of the world of everyday life.