Аннотация:In this paper the situation with youth and women entrepreneur-ship in contemporary Russia is investigated in the global context. Our analysis draws on the relevant statistics, both national and international, which provides a framework for our own original study. Given the restricted nature of the existing materials, our re-search aims to take a more nuanced and differentiated approach to entrepreneurship in Russia. Through conducting surveys and qualitative interviews, we explore the motivations, values and career/life aspirations of the respondents. Treating these as determining factors for the situation with the national entrepreneurship we analyse its dynamics, prospects and tendencies.