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Роль международных спортивных мероприятий в формировании имиджа территории на примере города Казанистатья
- Авторы: Прокудина Е.К., Набиуллина М.И.
- Журнал: Вестник экономики, права и социологии
- Номер: 1
- Год издания: 2016
- Первая страница: 299
- Последняя страница: 302
- Аннотация: The Role of International Sport Competitions in The Region’s Image Formation as Exemplified by Kazan E.K. Prokudina, M.I. Nabiullina Lomonosov Moscow State University The paper dwells upon geo-branding, particularly of the large sports competitions as the positioning tool for territories. Special emphasis has been given to the factors, influencing the choice of the competition place and its role in the city development. Kazan is presented as an example of successful international organizing experience. Key words: the image of the region, geo-branding, international sport competitions, regional development.
- Добавил в систему: Прокудина Елена Константиновна