Аннотация:Issues related to the measures aimed to improve the competitiveness of tourist destinations have currently become most
urgent. The number of competing tourist destinations in Russia and worldwide is on the rise, leading to tough competition
among market participants that feel necessary to improve the efficiency of management in the tourism industry. Tourism
development in the regions can be considered as a factor of regional socio-economic development. The research contains
recommendations on the management of tourist resources, and measures aimed to enhance the region’s tourist
attractiveness by the example of the resort city of Sochi.