Аннотация:The present study is aimed at revealing different approaches to discourse
styles and rhetoric conventions of intercultural business communication that are
inherent in mentality of representatives of different linguistic and cultural
communities. For this purpose, the so called “Hamburger model” was extrapolated.
Suggested by the management theories and practices of top American schools and
businesses this model is often employed in western corporations when giving
constructive feedback. It is becoming extremely important in terms of cross-cultural
business narrative since understanding how criticism is delivered in certain cultures
helps to interpret it correctly. This work also contains reference to the question of
creating a “third space”, i.e. an adapted universal culture that would fit all
interlocutors involved.
Keywords: “Hamburger approach”; mentality; constructive feedback; crosscultural
business interaction; a “third space”
