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Дата последнего поиска статьи во внешних источниках: 8 апреля 2020 г.
Аннотация:The use of the media in Russia is undergoing a transformation due to technological changes in the
communication environment. The usual channels of creating and disseminating information are crowding
the Internet. Traditional media are trying to compensate for the outflow of the audience by developing digital
formats, moreover, not only for sites, but also for pages on social networks. The consolidation of their positions
in the media market is supported by various tools for promoting both media content and their own
media brand. One such tool is social media marketing (SMM).