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Feedback mechanism of digital technology using strategies of enterprisesстатья
- Авторы: Goncharenko L., Sharko E., Sybachin S., Khachaturyan M., Prokopenko Z.
- Сборник: The Social Sciences Empowered. Proceedings of the 7th International Congress on Interdisciplinary Behavior and Social Sciences 2018 (ICIBSoS 2018)
- Год издания: 2020
- Издательство: Taylor & Francis Group
- Местоположение издательства: Abingdon, U.K., England
- DOI: 10.1201/9780429444562-14
- Аннотация: The subject of this article is the process of strategy formation based on the use of digital tools. The aim of the article is to develop a mechanism for feedback of the use of digital technologies in the strategy of enterprises. The authors set out the concept and structure of the media space, highlighting the elements of the macro- and mesosphere of the enterprise. In addition, a study was conducted to identify the profile characteristics that consumers present when choosing a company for further interaction. The methodological basis taken was consumer review with Google forms. In the end, the research obtained the following results: before the purchase of products, future customers carefully read the information on the enterprise network, analyze the website, and read the reviews and blogs that influence decision-making. The obtained results can be used in the formation of concept development of the strategy.
- Добавил в систему: Шарко Елена Романовна