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Beyond ribbon cutting: Lessons from Russian manufacturers on the nuances of opening ceremoniesстатья
Информация о цитировании статьи получена из
Scopus
Статья опубликована в журнале из списка Web of Science и/или Scopus
Дата последнего поиска статьи во внешних источниках: 11 ноября 2020 г.
- Авторы: Gurkov I., Kokorina A., Saidov Z.
- Журнал: Global Business and Organizational Excellence
- Том: 37
- Номер: 5
- Год издания: 2018
- Издательство: John Wiley & Sons Inc.
- Местоположение издательства: United States
- Первая страница: 6
- Последняя страница: 13
- DOI: 10.1002/joe.21871
- Аннотация: Opening ceremonies for new manufacturing plants are commonplace and yet, theyare surprisingly under-documented. Although these ceremonies may, at first glance,appear to simply serve as celebrations to mark the successful completion of an industrialproject, they are based on symbolic actions, and usually very well plannedand executed. Consequently, their underlying meaning is more complex. A study ofthe opening ceremonies of 56 manufacturing facilities in Russia by foreign multinationalsshows that opening ceremonies also serve to demonstrate mutual acceptanceof the differing motives of both the foreign investors and the local authorities forbuilding the plant. The analysis points to recommendations regarding the timing anddesign of the ceremonies, as well as participants’ behavior, that can ensure that suchevents contribute to the attainment of organizational goals.
- Добавил в систему: Гурков Игорь Борисович