The role of cultural tourism in development of depressed regions in Russia: the case of Plyos, Ivanovo regionстатья
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Дата последнего поиска статьи во внешних источниках: 25 ноября 2020 г.
Аннотация:The article analyzes the impact of cultural tourism on the development ofmunicipalities in depressed regions through case-study of the small town Plyos inIvanovo oblast in Russia. The town-planning composition of Plyos is determined bythe Volga river and the complex highly rugged relief. The unique combination ofarchitecture and natural landscape makes the town and its surroundings attractivefor cultural tourism development. The connection between the development ofculture and tourism in Plyos has been noted since the beginning of the 1970s. Sincethen, from decade to decade, these spheres have constantly strengthened eachother's development. A number of market factors have been identified for effectiveinvolvement of historical heritage and cultural landscape in various types of culturaltourism and their transformation into a resource for sustainable development ofthe settlement. These market factors can be summarized into three groups:marketing, institutional and investment. The bet on market-based and diversifieddevelopment of cultural tourism made by the authorities of the municipality andthe region in 2005 has produced significant positive results by 2020. The structure ofcultural tourism in Plyos has changed qualitatively, and the importance of event andcreative tourism has grown significantly. Over the past 4–5 years, the tourist flow haschanged radically in the direction of a significant increase in the share of individualand most solvent categories of tourists. Increasing the duration of cruise ship stayand lengthening the period of attendance in Plyos for individual tourists providesan increase in the load of tourist infrastructure in the summer season, and the boomin expensive seasonal real estate and the expansion of the offer of services for typesof tourism related to cultural, contribute to leveling the seasonal load. However,these successes have a downside, when Plyos is an "island of prosperity" inthe "economic desert" of its depressed regional environment. There are several waysin which it is possible to influence the development of a depressive surroundings. Forthe Ivanovo region, Plyos acts as a “point of entry” for investments in the tourismsector, a promoter of all-Russian events in the field of cultural tourism and a marketplace for products of local producers, including products of world-famous art crafts.