Аннотация:Transformations of our time are a field of transdisciplinary research. The study of personality in this conceptual framework is based on an analysis of the phenomena of globalization, transitivity and mixing of various currents in modern reality. Trends in the development of modern culture are complex, diverse and contradictory. We consider such features of modernity as fluidity, variability, uncertainty, complication, hybridization as conditions for the formation of a fundamentally new cultural experience for the socialization of youth and personality development. Significant for modern youth socialization factor is the information space, including social networks and the Internet. All this changes the individual’s daily life: on the one hand, it leads to the diversification of the social space, to the emergence of different communities (subcultures) that do not perceive each other; and on the other hand, it leads to the self-organization of mixed everyday reality: merging of personal and professional experience; dissolving the boundaries between work and leisure; intersection and mutual penetration of online and offline spaces. Transdisciplinary approach allows us to integrate data from various disciplines studying the personal development in digital everyday life, and combine them into problem-oriented studies. Personality in light of the transdisciplinary approach becomes a multidimensional, controversial, versatile phenomenon. Personal development in the context of digital everyday life is also influenced by latent factors of globalization, cultural diversity and informatization.