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СОВЕРШЕНСТВОВАНИЕ ТОВАРНОЙ ПОЛИТИКИ ПРЕДПРИЯТИЯ ТУРИСТСКО-РЕКРЕАЦИОННОЙ СФЕРЫстатья
- Авторы: Тимиргалеева Р.Р., Хасанова С.У.
- Сборник: ПРОБЛЕМЫ И ПЕРСПЕКТИВЫ РАЗВИТИЯ ТУРИЗМА В РОССИЙСКОЙ ФЕДЕРАЦИИ
- Редактор: Тимиргалеева Рена Ринатовна
- Год издания: 2020
- Издательство: Крымский федеральный университет им. В.И. Вернадского
- Местоположение издательства: Симферополь
- Первая страница: 300
- Последняя страница: 304
- Аннотация: Improvement of the product policy of the enterprise in the tourist and recreational sphere. This article substantiates the need to improve the product policy of a tourist enterprise. The relevance of the application of theoretical concepts and practical tools of marketing activities, a significant part of which is product policy, is indicated. The important role of commodity policy in the marketing activities of a tourist enterprise is revealed. A complex of preliminary works and marketing research aimed at improving the product policy is proposed. Recommendations are given for improving the product policy of a tourist hotel to smooth out the negative factor of seasonality. The practice of domestic hotel companies has shown that the implementation of conference services increases the occupancy of the room stock by 10%.
- Добавил в систему: Тимиргалеева Рена Ринатовна