Аннотация:Principles of the theory of behavioral economics in investment practice.
Traditional (neoclassical) theory is now dominated in the financial sector. Neoclassical theory cannot explain everything that happens in the financial market developments in full. There are an increasing number of financial anomalies, which require a new look at an explanation of their cause.
Behavioral economics as science helps us to understand the behavior of agents on financial markets. It becomes possible to identify trends and relationships of the events and phenomena, and predict the behavior of economic agents. It seems reasonable to use the elements of the theory of behavioral finance in the construction of traditional financial models for their greater adaptation to market realities.
Behavioral finance theory argues that market, determinates the price of assets, but these market prices can differ from the fundamental ones. The market price may deviate significantly from the true value, calculated by the formula. Behavioral finance theory argues that there are errors of perception and evaluation, which influence the decision-making process and, ultimately, the result obtained.
In general, behavioral economics is based on two main theories:
- limitation of arbitration and
- Cognitive Psychology.
Further the fundamental works in these areas and also some practical aspects of behavioral economics were reviewed.