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Economic Effects of Convergence in Russian Daily Pressстатья
Дата последнего поиска статьи во внешних источниках: 19 сентября 2015 г.
- Авторы: Makeenko M.I., Vyrkovsky A.V.
- Журнал: World of Media. Journal of Russian Media and Journalism Studies
- Год издания: 2013
- Издательство: Факультет журналистики МГУ
- Местоположение издательства: Москва
- Первая страница: 144
- Последняя страница: 162
- Аннотация: The “industrialization” of convergence, the tendency to build multimedia and social elements into the mass media business model most vividly manifest themselves in daily newspapers: high periodicity requires, firstly, a highly developed culture of financial management and, secondly, well-functioning managerial processes. The goal of this paper is to understand the share of convergence projects (websites, in particular) in the total financial results for the Russian daily press. In addition, the authors focused on the methods for the monetization of the projects implemented on the convergence basis. In terms of the development of convergence projects, there is an obvious gap between the daily press of the two capitals (Moscow and St. Petersburg) and their counterparts in the Russian regions. The financial results for convergence projects of the national daily newspapers exceed those of the regional ones by an order of magnitude and even more. In general, for Russian dailies convergence is not a significant source of revenues, which do not exceed 10% of the gross revenues made by the newspaper as an enterprise (the print version plus the website). Exceptions are rare. Moreover, half the media outlets under our consideration declare zero or negative cash flow from convergence projects.
- Добавил в систему: Макеенко Михаил Игоревич