The Print Media Convergence: Overall Trends and the Covid-19 Pandemic Impact

Sheresheva, M.; Skakovskaya, L.; Bryzgalova, E.; Antonov-Ovseenko, A.; Shitikova, H.

Авторы: Sheresheva M., Skakovskaya L., Bryzgalova E., Antonov-Ovseenko A., Shitikova H.
Журнал: JOURNAL OF RISK AND FINANCIAL MANAGEMENT
Том: 14
Номер: 8
Год издания: 2021
Первая страница: 1
Последняя страница: 17
Номер статьи: 364
DOI: 10.3390/jrfm14080364
Аннотация: The study presented in the paper aims to analyze the Russian print media market before and during the COVID-19 pandemic, as well as the prospects of local media transformation in the challenging environment. In the pre-pandemic decade, there was a growing body of literature on media convergence in emerging markets confirming that this concept is growing in im-portance as a strategic path of conventional media transformation. Still, the research on the Rus-sian conventional media transformation is scarce, the impact of the COVID-19 pandemic risks on Russian print media and their business models have not been investigated so far. To fill the gap, we combined desk research, processing of published industry statistics, and data obtained by means of expert interviews. The results confirm that in the first decades of the 21st century Rus-sian print media paid less attention to the opportunities of media convergence than Western ones. At the same time, those Russian conventional media that set ambitious goals for their fu-ture considered the adoption of the media convergence approach as crucial, even before the pandemic. The findings show the lack of systemic measures to improve the overall situation on the national media market that faces difficult times, and the need to take into account pandemic risks in the print media management activities
Добавил в систему: Шерешева Марина Юрьевна

	ИСТИНА	Войти в систему Регистрация
	ИСТИНА ИНХС РАН
	Главная Поиск Статистика О проекте Помощь

ИСТИНА

ИСТИНА ИНХС РАН

The Print Media Convergence: Overall Trends and the Covid-19 Pandemic Impactстатья

Прикрепленные файлы