|
ИСТИНА |
Войти в систему Регистрация |
ИСТИНА ИНХС РАН |
||
Strategizing the music industry: trends, principles and prioritiesстатья
- Авторы: Khvorostyanaya A.S., Tevanyan G.N.
- Журнал: Journal of regional and international competitiveness
- Том: 4
- Номер: 3
- Год издания: 2021
- Издательство: Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования "Ярославский государственный технический университет"
- Местоположение издательства: Ярославль
- Первая страница: 79
- Последняя страница: 92
- DOI: 10.52957/27821927_2021_3_79
- Аннотация: Subject: the music industry as a part of the creative economy. Goals: theoretical foundations determination of the strategy development and implementation of the music industry and its actors. Methodology: we used the methods of economic analysis, synthesis, comparison and benchmarking. For strategic analysis, the well-known concepts of strategic marketing and branding are used, as well as the methodology of strategizing by Foreign Member of the Russian Academy of Sciences (Life-time), Dr.Sc. (Econ.), Professor of Political Economy, Honored Fellow of Higher Education of the Russian Federation – title given by the President of the Russian Federation V.L.Kvint. Results: the study identifies the features of the functioning of music industry brands, substantiates the theoretical foundations of developing a strategy for music industry brands, analyzes global trends in the development of the music industry. The authors also developed a strategic communication system for a music brand. Application and conclusions: the conducted research has an applied orientation and can be used by all actors for their long-term strategic development.
- Добавил в систему: Хворостяная Анна Сергеевна