Аннотация:A comparative analysis of media education in the USSR during perestroika and the period of modern Russian history has shown us some similarities and differences. The position of researchers on the need to develop media education in the context of the main global trends, the use of a unified conceptual framework, and to rely on the international regulatory framework remains unified. A comparative analysis has proved that a large number of media-educational technologies used today in media-education activities were developed by media-educators during the perestroika period. They are a synthesis of Russian and foreign techniques that have proven effective in achieving media-educational goals. We note that the interest of media educators in media club activities has not diminished. The set of goals and tasks implemented at the classes of the media club has not undergone major changes and is focused to a greater extent on fostering the following qualities in the participants. The difference between the periods being compared is the understanding that the subjects of media education include not only students, but also teachers of secondary and higher schools and institutions of supplementary education. The new professional standard will reflect the qualification requirements in the field of media competence.