Аннотация:The authors have studied the essence of the concept of media competence, the indicators of thedevelopment of the audience media competence from the point of view of psychology. The indicators (in ascendingorder): 1) contact; 2) motivational; 3) conceptual; 4) evaluative; 5) creative. In our opinion, there are severalimportant conditions regarding this arrangement: absolute mobility of media education indicators; "work" of lowerlevels even while moving to higher levels of development.Speaking of the first condition, the authors would like tofocus on the creative indicator. We spoke about its "drifting" form above, but still we emphasize once again on thelack of its permanent place in the classification of indicators media competence developed by A.V. Fedorov. Besides, a critical point is the existence of interrelations between the indicators. Emotional sphere of activity,expressed in the classification of the motivational indicator, as we have already noted, often affects the thinking processes of a person. The process of thinking is often distorted and changed by emotions. In turn, the evaluativeand conceptual indicators of media education affect the creative level no less than the motivational and emotional spheres. Thus, thinking creates certain conditions for a fruitful creative process.