Аннотация:Currently, media education is being actively introduced into Russianschools and universities. The process of media education is presented as an integralsystem in the context of representation of meaningful constructs. The results of thestudy allow us to state that in the era of digital transformation, media educationaltechnologies are able to act as an effective tool in the professional activities of a teacherof a general education or higher educational institution. This fact is due to acombination of conditions, among which we have identified the following: intensivedevelopment of digital technologies; increasing media exposure to the youngergeneration; expansion of the area of implementation of media education technologies.As our practical experience has shown, the use of the above technologies of mediaeducation in the process of analyzing media texts in a school, student audience willallow not only to comprehensively study media works, but to form one's own point ofview about it, develop analytical skills and critical autonomy of the individual, whichwill help increase the level of media literacy. The authors provide a set of effective mediaeducation technologies that are integrated in the education of schoolchildren/students;the results of this integration are presented.