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Three steps to understanding the creolized textстатья
- Автор: Lenkova T.A.
- Журнал: European Proceedings of Social and Behavioural Sciences
- Год издания: 2019
- Издательство: Future Academy
- Местоположение издательства: online
- Первая страница: 517
- Последняя страница: 523
- DOI: 10.15405/epsbs.2019.12.55
- Аннотация: Our research is devoted to the understanding of the creolized mass-media text. Article in the modern printing edition is creolized the media text and as the special text type, which emergence not in the last the turn is caused by need of improving competitiveness on to comparison with online-versions, has a number of features. Continuous development of mass media "directs" semiotics complicated media text on a way of further visualization, which involves change of habitual verbally issued structures, emergence of such microtexts, as, for example, "lead", " photolegend". The printing edition, offering the reader new assistants reference points, demands also from it possession of a bit different competences for judgment of the creolized media text. Purely verbal texts are a tradition of journalism, and creolized materials became a trend only a few decades ago. German medialist is characterized by a pragmatic approach - the journalist is thinking about how to successfully “sell” the result of his work. In addition, when choosing verbal and non-verbal means, the journalist suggests possible aberrant decoding of information, but not only to eliminate potential misunderstandings. Non-standard perception can be consciously introduced into the outline of the article as a special means of influence, even (up to manipulation), but also as the possibility of expanding the field of potential meanings, the ability of the reader to interpret the information message.
- Добавил в систему: Ленкова Татьяна Александровна