Аннотация:The issue of the contribution of holistic and analytic mechanisms to the process of facial perception is actively discussed in modern scientific literature. Various experimentalparadigms have been developed to study these mechanisms. One such experimental paradigm is based on the face inversion effect. Recording of eye movements in the perception of inverted faces in different studies has shown conflicting results. The aim of our work was to study individual strategies of eye movements in the taskof assessing the attractiveness of faces upon presentation of them in the upright and inverted orientation. 57 people participated in the experiment. Results show that a decrease in the influence of holistic processing during face inversion leads to a significant change in the fixation duration and the amplitude of saccades, as well as to a change in the distribution of the dwell in the AOIs (eyes, nose, bridge of nose and lips). Based on differences in eye movements, two groups of participants were identified: with a static strategy and with a dynamic strategy.We found specific for each of the groups changes in the dwell in AOIs, depending on the orientation of the stimulus. This pattern indicates the need to take into account individual eye movement strategies when studying holistic and analytic processing in facial perception.