Аннотация:Today English serves as a lingua franca in international business communication between local and foreign professionals in Kazakhstan. Many Kazakhstani business people write business documents in English. However, non-native speakers may continue to use the rhetorical patterns of their native languages. At the same time English native speaker may expect writers using a second language to have a similar fluency in culture and customs. Therefore, this paper explores the rhetorical and pragmalinguistic peculiarities of business letters written in English by Kazakhstani students taking the English for Business Purposes course. The findings of the present study demonstrate that the written texts of sales letters not only reflect specific linguistic characteristics that differentiate them from other types of business texts, but also contain a number of unique national and cultural features which make them valuable “indicators” of the communicative traditions of the people. Based on the results and discussions, recommendations are offered for preparing students well for the business workplace through incorporating more authentic models and
contexts into pedagogical strategies.
